Heather gave us a workshop on press release and advertising matters. I never noticed the difference among galleries in press release. We compared White Chapel Azrina Bhimji's release and Hale Gallery Sebastiaan Bremer's. Heather demonstrate the huge difference between a public institutional gallery and a commercial one as the example. The WhiteChapel one is journalistic and institutional, but Hale one is geared to sell by promoting the artist. We deconstructed press release format.
Header: Data (Venue, title, name, dates) & Visual (a thumbnail image).
Text: Summary, Context (explanation of the show/artist; detailed description of the exhibition content, explanation of work - why it matters), Biography (background of artist), Other info (notes of editors, events etc), & Contact info for press.
We also discussed a few guidelines to be concise, engaging, honest, accessible, visual, well-written. In general it is very useful as it makes me to notice lots of dejavu I never noticed before.
We also looked through the printing matters such as poster, postcard to promote exhibitions. Graphic design is essential in conveying informations and promotions.
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