Monday, 16 November 2009

ABSENCE/PRESENCE – FOCUSING ON 2 IDEAS

(Westfield, London, 2009)

(Hammersmith Station, London, 2009)

Shop Windows
The weekend was not productive at all technically speaking. I couldn’t find enough shop windows with good real like models. Following up the thematic consideration, I come up with the following theme ideas:
Kids - portraitures of boys and girls, the innocence.
Fashion ladies - cool and gorgeous girls, the beauty.
Blurred - soft blurred focus to create real but dream like atmosphere.

Billboards
Not enough bill boards in London as well. I have been considering to shoot from an angel where few people notice in daily life. However, Stephan Gill’s works are so original that I found it is so difficult to supersede. I observed quite a few billboards but has no clue how to shoot as the billboards are now electric controlled, neat, tidy and efficient. Everything is covered well so one can see nothing from the surface but the normal panel, which is difficult to create tension or contrast to the colourful advertisement showed. I took a smiling face out of a rum advertisement in Hammersmith tube station. I originally thought to shoot many smiling faces and use the advertisement name as the title, but couldn’t find enough smiling faces. The smiling faces are not generic picture language in today’s advertising environment, it seems.

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